In the bustling landscape of Indian snacking, one brand stands out for its unwavering commitment to health-conscious choices and quality—Jb&Co. Established in 2021 by Archit Goyal, this Pune-based Direct-to-Consumer (D2C) brand has swiftly carved a niche for itself, aspiring to reach a valuation of Rs. 1000 crore in the 4 year
The Impact of COVID-19 on Food Choices
The onset of the COVID-19 pandemic triggered a pivotal shift in consumer behavior, compelling individuals to scrutinize their dietary choices meticulously. People began seeking alternatives devoid of preservatives and entirely natural—a demand that Jb&Co. was already poised to fulfill.
The brand’s core principles revolve around sourcing raw materials directly from certified farms and ensuring a chemical-free processing environment. This commitment reflects in every product, assuring consumers of quality and health benefits.
Quality Assurance and Product Standards
Jb&Co. takes pride in its stringent quality checks and certifications. By avoiding substances like Monosodium Glutamate (MSG), Sulfur Dioxide, Artificial Sweeteners, Pesticide Residues, Synthetic Colors, and Fructose Corn Syrup, Jb&Co. guarantees snacks free from harmful chemicals, catering to health-conscious consumers.
Jb&Co. remains committed to its mission of revolutionizing healthy snacking in India. With a steadfast focus on quality, natural ingredients, and consumer trust, Jb&Co.’s journey is not just about snacks; it’s about fostering a culture of health and well-being among its consumers.